You may not be able to judge a book by it’s cover, but apparently you can sell it better that way. 

Saw a story in The Wall Street Journal about a decision by Borders to start shelving more books with their covers facing out. The move is intended to increase sales. But it also means there will be fewer books — the number of titles will go down 5 to 10 percent.

It sounds like a good move. Haven’t you ever noticed how you’re drawn to all the books Davis-Kidd has out on the tables, face forward? And even in the stacks, your eyes are drawn to the one shelf on each case that has a few books prominently displayed?

If it doesn’t work, at least we won’t have to crane our necks to read the titles…